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American Wordsmith delivers expert
writing services when you need them.
Retain the
professional copywriting, editing and proofreading skills
of an experienced attorney–entrepreneur–sales executive.
Cost-effective,
flexible, on-demand services at competitive rates.
THE RESULT: HIGH-QUALITY
WRITING THAT IS PERSUASIVE, ERROR-FREE, AND THAT EXPRESSES YOUR IDEAS AS
POWERFULLY AS POSSIBLE …
ON-TIME
AND ON-BUDGET.
Good Writing
Bad Writing
Why Hire A Professional?
Who Benefits?
Your Solution
All
businesses communicate with the world through written language. Whether it appears in print, online,
or both, the language that a company uses to talk about itself and its
products or services is a core component of that company’s public
image. Your company’s
written communication deserves excellence and should be professionally
crafted with quality and care. American Wordsmith
is here to help.
GOOD
WRITING
The right words can make sparks fly, stimulate interest in your business,
and drive profits. The
challenge of finding the right words to achieve your business goals is critical
because so much is at stake. The
right word in the right place can be the difference between success and
failure. The language your company uses
to describe itself is vitally important to your company’s well-being.
Good
writing is a powerful tool that every business needs, and is worth every
minute it takes and every penny it costs. In a survey conducted by the
International Association of Business Communicators, CEOs said that
well-crafted written communication yielded a 235% return on investment.
BAD
WRITING
When writing isn’t as clear and strong as it could be, you and your
organization pay a price in wasted time, wasted efforts, and lost
goodwill. It seems that good
writing should be more in demand.
Certainly the need is enormous: we are routinely bombarded with
communication that is incoherent, incomplete, or both.
Every
day, we are exposed to marketing materials and other business documents
that are full of poor grammar and even spelling errors! (It makes you
scratch your head and wonder: why didn’t the writer take just a few
extra seconds to run the computer’s automatic spell-checker?)
Instruction
manuals and technical reports that are absolutely indecipherable. Educational and training materials
of all types that leave the reader confused and frustrated. E-mail newsletters and blogs that
appear to have been written by an 8-year-old.
The
problem is everywhere.
WHY
HIRE A PROFESSIONAL?
If using the right words can be so important to a business’s success,
and bad writing is so costly, why is it that so much business writing is
so, …. well, lousy? There are good reasons. Entrepreneurs starting a business usually
budget for an accountant and a lawyer, but rarely set aside funds for
professional copywriting services.
Why? Some people think
they can find the right words themselves and save money. Others don’t perceive
sufficient value in strong copywriting to justify the expense. This is not smart. Poor communication and, especially, weak
marketing are the reasons most businesses fail.
Bad
writing is a sure indicator of weak business practices.
There
are other reasons for the sad state of today’s writing. A strong case can be made that
writing is a lost art. People know that writing is hard work. It takes practice to get good at any
skill. And when it comes to
producing concise, persuasive business writing, most of us don’t
practice.
This
is especially true for the typical small business entrepreneur: he or she
will routinely spend the majority of their time working *IN* their business
and devote an insufficient amount of time to working *ON* their
business. Further, being a star
at your particular specialty in the marketplace does not automatically
carry with it a talent for writing about your skills and services.
Still,
words are important. Words
persuade investors, suppliers, and the media to see your company in the
best light; words enable employees to learn and perform their jobs
better; and words can drive prospective clients
and customers to choose you over your competitors.
There
is something magical that happens when the right words are combined with
the right message; the effect is electrifying. Retaining an experienced writer who
is engaged full-time in the business of communication and whose stock in
trade is words will gain you enormous leverage in the marketplace
– leverage that may not otherwise be available to you.
Bottom
line: we live at a time when most businesspeople lack mastery over written
language. Because most people lack the
skill and the time to make word-magic themselves, a professional is needed.
WHO
BENEFITS?
After prolific downsizing, Corporate America is doing more with less. Fewer people, limited resources,
smaller budgets. Corporations
retain the services of an outsourced communication consultant for solid,
cost-efficient business reasons: they pay for what they need, only when
they need it. Further, a
talented independent contractor can bring a fresh “outsider”
perspective that is unavailable in-house.
Smaller
companies typically don’t have budgets for in-house creative
departments or high-priced agencies but nonetheless need to create a wide
variety of marketing documents, web content, and other written
material. These companies will
likewise benefit from retaining a professional business writer on an
as-needed basis.
A common
misconception about hiring a freelance writer is that you should hire
someone who is already an expert in your field. In fact, the opposite is true. It is usually best to hire a writer
who actually has to learn about your product and service. A writer who has recently made a
broad, fresh inquiry about a topic is in a stronger position to see the big
picture and uncover “hidden gems” than would be the executive
or entrepreneur who has become overly-familiar with their company’s activities.
The
business writer’s craft is to first understand a client’s
motives and intended results for a particular writing project, and
then create powerful written materials that generate the strongest
likelihood for producing those results.
The
independent outsider — a.k.a., the “freelance communication
consultant” — is better able to produce results than the
corporate employee or small business entrepreneur who knows their
company’s product or service in massive detail but is overextended,
not objective, and who most likely does not possess professional level
writing skills.
YOUR SOLUTION: AMERICAN WORDSMITH
The American
Wordsmith company in New York City is led by Sanford Feder,
Esq. Sandy is an experienced professional writer, capable of handling all
aspects of your writing projects, from strategy through execution to
completion. No matter the task
and no matter the audience, American Wordsmith is committed to
delivering impeccable quality and producing measurable results on every
project.
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